“We are the sum of our experiences, our determination with which we face the challenges and our daily vision ”
Dedication, study and preparation.
Direction, production, cinematography, editing, writing, screenwriting and postproduction are part of my language and my DNA to tell stories and express my passion.
Goal-oriented, supported by workflows and technological and creative processes, I have applied a constant, which is innovation and reinvention. In adding value to each project and distribution formats, from broadcast and streaming, to differentiated content on social networks in search for impact, engagement while permeating the company/brand’s culture in a responsible and consistent way .
In one of the most collaborative and multidisciplinary arts, I have allowed myself to:
- Adapt to the constant and demanding challenges of an every day evolving environment.
- Get out of the conventional to create and implement ground-breaking workflows.
- Master the human and technical aspects of planning, production, development and postproduction in time and budget, keeping me fervently updated on the latest trends and techniques for image acquisition, processing and distribution, from software to hardware.
“There can be no innovation without a deep love and respect for what one does ”
I celebrate challenges: The initiative and innovation to create and develop projects with result-oriented work teams, generating personal and organizational growth, building inter-departmental alliances and motivating to add value and quality to the final product and to those who participate in each project, regardless of distance, language or country.
In response to the challenges portrayed by COVID-19, I have poured my vision and experience into streaming and online Expo’s and conventions, generating a visual and interactive experience that has marked a before and after in connected audiences, companies and brands involved in countless number of platforms.
The production and postproduction of content, from concept to screen, not only requires multitasking:
- I maintain a broad global vision as well as attention to detail.
- Supervision, motivation and demand the maximum of myself and of those who make up my work team.
- I listen and empower in a market that constantly reinvents itself.
- I detect and evaluate the budgetary opportunities to ensure that each dollar invested looks like 10.
- I build spaces of respect and work so that they can be constantly and consistently accomplished.
Everything serves the story and story serves the audience.
That is my job, my responsibility and my passion: Generate results by connecting emotionally.
There is not a single project or shooting day the same, and I do not stop thanking and learning from each one of them, as well as to all those who make it happen.